Our STORY

A group of young, thirsty entrepreneurs started BarTrack in the living room of their apartment, aiming to change the world one beer at a time. As fanatic beer lovers and industry veterans, our story started with a simple mission: to make every single draft beer taste and pour the same. We are committed to ‘pourfecting’ quality by monitoring key variables, like flavor and taste. We realized early on in the process that our Smart Draft System could also automate countless tedious processes behind the bar – including such factors as identifying and eliminating waste, tracking inventory and monitoring sales data.  

With the blink of an eye, a side hustle turned into a rapidly growing business with partners across the world. BarTrack has an awesome team that we are lucky to call family. Our team combines hundreds of years of hospitality experience galvanized by a common goal directed at standardized and improving the efficiency of the hospitality experience. Cheers!

Meet Our TEAM

BRETT DANIELSON

Founder

As BarTrack’s CEO, Brett leads BarTrack’s vision and strategy to deploy products and services that change the world.  

GRANT HOBAR

Founder

As a self proclaimed beer nerd and brilliant inventor, Grant drives BarTrack’s innovative software development teams. 

HUNTER MARKLE

Founder

Hunter’s love for beer started at a young age while home brewing with his dad. He uses his creative eye and unparalleled design skills to build beautiful user experiences. 

ERIC MAJOR

As BarTrack’s executive chair, Eric leverages his decades of entrepreneurial and public markets experience, building and leading global businesses using his garage to IPO approach. 

GJ HART

GJ is a respected key opinion leader for the Hospitality Industry and guides BarTrack’s strategy by leveraging his career as CEO of; Torchy’s Tacos, California Pizza Kitchen and Texas Roadhouse. 

GREG COLE

Greg brings decades of experience as a CFO of private and public companies. He was instrumental in driving the subscription model at XM Radio and growth in MedTech businesses. 

DARREL BRANCH

Darrel combines his wealth of experience in the beverage industry at Coca-Cola with his background in marketing to facilitate BarTrack’s growth. 

DAVE MACDONALD

Dave leverages over four decades of global operations, manufacturing, and HR experience. He has built business infrastructure from ground floor concepts to international inventory supply chain. 

 LUKE MILLER

Luke brings deep legal and corporate strategy experience. He has led the legal, governance, and compliance function for a number of private and public companies and has managed significant distribution, licensing, private equity, IPO, and M&A transactions.

LANE MAJOR

Lane co-founded, built, and sold one of the world’s most significant medical device companies. Today he serves as growth executive, operator, and advisor to businesses looking to position their brands for IPO or acquisition.  

What are you waiting for?