BarTrack was founded in 2018 in Virginia. The genesis of the company centered around a well-known, simple, yet horrifying problem; the beer industry is unable to recognize billions of dollars in revenue every year due to beer shrinkage. The founders were not willing to accept the status quo and were determined to upend the 100-year-old analog tap by inventing a product that solved this problem. After a year of designing, iterating, manufacturing and testing, the Smart Faucet came to life.
BarTrack’s management team has expanded beyond the three founders and now includes executives with over 30 years of design and manufacturing experience. The team also has decades of experience in bartending, brewing, engineering, and more. They have seen the problems that establishments are facing first-hand, and their singular purpose is to make a difference.
BarTrack has completed multiple business accelerators, won several business competitions, and filed multiple patents. They look to keep growing and eventually take over taps across the world. Stay tuned for upcoming products and different liquids they will be pouring. Yes, they pour more than just beer!
The founders’ main goals have always been to make their customers’ lives easier, increase their profits, and save beer along the way. Cheers to that!
1st Place Jackson-Rainey Business Competition
1st Place Princeton Pitch Competition
BootUp Ventures Accelerator
James Madison University Incubator Program